:root{--brand-ink:#1e1b18;--brand-soft:#514a42;--brand-paper:#f6f1e7;--brand-deep:#17130e;--brand-bronze:#a8672f;--brand-line:rgba(30,27,24,.16)}
body{background-color:var(--brand-paper);background-image:radial-gradient(ellipse at 12% 18%,rgba(118,76,43,.035),transparent 34%),radial-gradient(ellipse at 88% 42%,rgba(255,255,255,.52),transparent 31%),linear-gradient(117deg,transparent 0 37%,rgba(116,83,54,.018) 38%,transparent 40% 72%,rgba(255,255,255,.3) 73%,transparent 75%);background-size:920px 760px,1100px 900px,780px 640px;color:var(--brand-ink)}.consumer-main:has(.landing-hero){padding:0}.landing-hero,.difference-section,.ball-section,.how-section,.capabilities-section,.products-section,.founder-section,.final-cta{padding-left:clamp(24px,7vw,112px);padding-right:clamp(24px,7vw,112px)}
.landing-hero{min-height:calc(100vh - 72px);display:grid;grid-template-columns:minmax(0,1.15fr) minmax(360px,.85fr);gap:clamp(40px,8vw,130px);align-items:center;padding-top:clamp(60px,9vw,130px);padding-bottom:clamp(70px,10vw,150px);background:radial-gradient(circle at 78% 28%,rgba(168,103,47,.12),transparent 28%),linear-gradient(rgba(245,241,232,.72),rgba(245,241,232,.72))}
.landing-kicker{margin:0 0 18px;color:var(--brand-bronze);font:700 11px/1.3 "Avenir Next",Optima,"Segoe UI",sans-serif;letter-spacing:.19em;text-transform:uppercase}.hero-copy h1{max-width:880px;margin:0;font:500 clamp(54px,7.8vw,118px)/.88 "Iowan Old Style","Palatino Linotype",Palatino,Georgia,serif;letter-spacing:-.055em;text-wrap:balance}.hero-lede{max-width:680px;margin:32px 0 0;color:var(--brand-soft);font:clamp(20px,2vw,28px)/1.45 "Iowan Old Style",Georgia,serif}.hero-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:38px}.landing-button{display:inline-flex;align-items:center;justify-content:center;min-height:52px;padding:0 25px;border:1px solid var(--brand-ink);border-radius:2px;color:var(--brand-ink);font-weight:800;text-decoration:none;transition:transform .18s ease}.landing-button.primary{background:var(--brand-ink);color:var(--brand-paper)}.landing-button:hover{transform:translateY(-1px)}
.motion-card{align-self:center;padding:34px;background:rgba(255,255,255,.45);border:1px solid var(--brand-line);box-shadow:0 28px 70px rgba(30,27,24,.08)}.motion-card>img{display:block;width:min(100%,390px);height:auto;margin:0 auto 28px}.motion-line{display:grid;grid-template-columns:1fr auto 1fr;align-items:center}.motion-line span{height:1px;background:var(--brand-line)}.motion-line i{width:12px;height:12px;margin:0 8px;border-radius:50%;background:var(--brand-bronze)}.motion-card ol{margin:24px 0 0;padding:0;list-style:none}.motion-card li{display:flex;gap:18px;padding:15px 0;border-bottom:1px solid var(--brand-line);font:17px "Iowan Old Style",Georgia,serif}.motion-card li:last-child{border:0}.motion-card li span{color:var(--brand-bronze);font:700 10px/2.5 "Avenir Next",sans-serif;letter-spacing:.12em}
.difference-section{padding-top:clamp(85px,11vw,170px);padding-bottom:clamp(85px,11vw,170px);border-top:1px solid var(--brand-line)}.section-split{display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(50px,9vw,150px)}.section-split h2,.ball-copy h2,.section-heading h2,.capabilities-section h2,.founder-section h2,.final-cta h2{margin:0;font:500 clamp(38px,5.2vw,76px)/1.02 "Iowan Old Style",Georgia,serif;letter-spacing:-.045em}.section-split h2 em{color:var(--brand-bronze);font-weight:400}.section-split>div{color:var(--brand-soft);font:20px/1.5 "Iowan Old Style",Georgia,serif}.one-rule{color:var(--brand-ink);font-weight:700}
.ball-section{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(50px,10vw,170px);align-items:center;padding-top:clamp(90px,11vw,170px);padding-bottom:clamp(90px,11vw,170px);background:var(--brand-deep);color:var(--brand-paper)}.ball-graphic{position:relative;min-height:360px}.ball-graphic span{position:absolute;inset:10% 5%;border:1px solid rgba(243,236,221,.2);border-radius:50%}.ball-graphic span:before,.ball-graphic span:after{content:"";position:absolute;inset:16%;border:1px solid rgba(243,236,221,.12);border-radius:50%}.ball-graphic span:after{inset:35%}.ball-graphic i{position:absolute;left:50%;top:50%;width:64px;height:64px;transform:translate(-50%,-50%);border-radius:50%;background:var(--brand-bronze);box-shadow:0 0 0 18px rgba(168,103,47,.12)}.ball-copy{max-width:730px}.ball-copy p:not(.landing-kicker){max-width:670px;color:#c9bfa9;font:18px/1.7 "Iowan Old Style",Georgia,serif}
.how-section,.products-section{padding-top:clamp(90px,11vw,160px);padding-bottom:clamp(90px,11vw,160px)}.section-heading{max-width:850px;margin-bottom:62px}.steps-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--brand-line)}.steps-grid article{padding:30px 24px 20px 0;border-right:1px solid var(--brand-line)}.steps-grid article+article{padding-left:24px}.steps-grid article:last-child{border-right:0}.steps-grid b{color:var(--brand-bronze);font-size:12px}.steps-grid h3,.product-grid h3{margin:32px 0 12px;font:500 28px/1.1 "Iowan Old Style",Georgia,serif}.steps-grid p{color:var(--brand-soft)}
.capabilities-section{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(50px,10vw,170px);padding-top:clamp(85px,10vw,140px);padding-bottom:clamp(85px,10vw,140px);background:#ece1cc}.capabilities-section ul{margin:0;padding:0;list-style:none}.capabilities-section li{position:relative;padding:17px 0 17px 28px;border-bottom:1px solid var(--brand-line);font:18px "Iowan Old Style",Georgia,serif}.capabilities-section li:before{content:"";position:absolute;left:0;top:25px;width:7px;height:7px;border-radius:50%;background:var(--brand-bronze)}
.product-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px}.product-grid article{min-height:310px;padding:34px;border:1px solid var(--brand-line);display:flex;flex-direction:column}.product-grid article.dark{background:var(--brand-deep);color:var(--brand-paper)}.product-grid article>p{color:var(--brand-bronze);font-size:11px;font-weight:800;letter-spacing:.16em}.product-grid h3{font-size:36px;margin:18px 0}.product-grid span{max-width:480px;color:var(--brand-soft)}.product-grid .dark span{color:#c9bfa9}.product-grid a{margin-top:auto;padding-top:38px;color:inherit;font-weight:800;text-decoration:none}.product-grid a b{color:var(--brand-bronze)}
.founder-section{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(50px,9vw,140px);align-items:center;padding-top:clamp(80px,10vw,145px);padding-bottom:clamp(80px,10vw,145px);background:var(--brand-deep);color:var(--brand-paper)}.founder-mark{padding:30px;border:1px solid rgba(243,236,221,.15)}.founder-mark img{width:100%;display:block}.founder-section>div:last-child p:last-child{max-width:720px;color:#c9bfa9;font:19px/1.7 "Iowan Old Style",Georgia,serif}.final-cta{text-align:center;padding-top:clamp(100px,13vw,190px);padding-bottom:clamp(100px,13vw,190px)}.final-cta h2{max-width:950px;margin:auto}.final-cta .hero-actions{justify-content:center}
@media(max-width:900px){.landing-hero,.section-split,.ball-section,.capabilities-section,.founder-section{grid-template-columns:1fr}.landing-hero{min-height:auto}.motion-card{max-width:620px}.ball-graphic{min-height:260px}.steps-grid{grid-template-columns:repeat(2,1fr)}.steps-grid article:nth-child(2){border-right:0}.steps-grid article:nth-child(n+3){border-top:1px solid var(--brand-line)}.product-grid{grid-template-columns:1fr}}
@media(max-width:560px){.hero-copy h1{font-size:52px}.motion-card{padding:22px}.steps-grid{grid-template-columns:1fr}.steps-grid article,.steps-grid article+article{padding:24px 0;border-right:0;border-top:1px solid var(--brand-line)}.product-grid article{min-height:280px;padding:26px}.hero-actions{display:grid}.landing-button{width:100%}}